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Business Frequently Asked Questions

1. Do I need a registered business name?

2. Do I need a business licence?

 

3. How much should I set aside for starting my business?

 

4. What risks are involved in starting my own business?

 

5. Is it better to be a sole proprietor or to be incorporated?

 

6. What should I be aware of when buying a business?

 

7. What government subsidies are there to help me start up?

 

8. How can I cut costs in a recession?

 

9. What are the warning signs of fraud in my business?

10. How do I develop a USP for my business?

11. How do I get my staff to perform?

12. What interview questions should I ask potential mployees?

13. How do I get new clients/customers?

14. Why is a business plan important?

15. What should it contain?

16. What's an exit strategy? Why is it important?

 

Starting/Buying a Business

Do I need a registered business name? Yes, if you are not using your own name. Companies do too if they are using another name.

Do I need a business licence? Many specific industries need a licence(s) or registration(s). Check with us.

How much should I set aside for starting my business?  We strongly recommend preparing a realistic budget or cash flow projection that will allow the purchase of stock, allowing two to three months of credit, meeting your finance obligations, income tax, GST,  etc...

What risks are involved in starting my own business  Many risks are undertaken when starting in business. If you haven't worked in an industry before there are  many more inherent risks. It takes a certain personality to cope with the need to ask for help in things you're not skilled at. Your homework may be optimistic but there will be laws you didn't know about. You need to concentrate more on how  you will manage and profit from your business rather than how you will deliver your product or service, leave the technician behind.

Is it better to be a sole proprietor or to be incorporated?  The answer to this question depends on the specific circumstances. It may be simpler to be a sole proprietor, and in other cases it may make more sense to incorporate because of risk. If you make the wrong decision there are stamp duty and capital gains tax implications if you need to change so our advice to you is really for you to seek advice .

What should I be aware of when buying a business?  Be wary when promised cash in hand - buy only on figures in tax returns etc... Do as much homework on the vendor as you can . Will he/she really retire, is there another business that could inflate figures, watch for cost cutting too - stock being run down, advertising not being renewed.

What government subsidies are there to help me start up? No government will put money into your business to get it going. There are specific programs however, such as R & D or COMET and even export grants.  Check out The Government Business Entry website for more


Running a Business

How can I cut costs in a recession? It is not easy. Its tempting to run down stock, run down marketing and to cut margins to compete but you won't have a business left. You must have sufficient working capital to begin with. A business living on borrowed money will invariably get into trouble.

We believe in focussing on income, though cutting costs is wise if variable costs are excessive but there's a limit to how many costs can be cut; income can grow indefinitely if the business plan is sound.

What are the warning signs of fraud in my business? Its best to prevent fraud by implementing documented systems and procedures to deter, or make difficult, any opportunities for fraud.

Watch for anyone who won't take leave. Unusual stock returns. High debtors write offs, or high cancelled sales. These all point to someone who doesn't want to be found out, taking stock off the shelves, & pocketing cash from customers. Talk to us about those systems to prevent fraud.


Business Development questions of interest.

How do I develop my business?  A Unique Selling Point is essential to stand out from your competitors otherwise you're just competing on price. There are too many possibilities to cover here. But you think your product is similar to your competitors, then focus on the service before & after the sale. Can that be made different?

How do I get my staff to perform? Every team situation is unique, but here a  few tips: Hiring staff should be based on attitude. The function can always be taught. People are your biggest asset and staff turnover can be very costly in downtime & retraining. Make the positions as interesting and varied as possible. Define responsibilities and expectations.  Monitor employee performance.  Your staff need to understand what’s expected. Be clear with instructions. Its not their fault if they don't understand, its yours; if staff don't understand it is not their fault but generally yours. Trust them. Allow for some mistakes. We all do respond to trust. Be clear when delegating. Set the boundaries of what to do, how to do it, when to do it and what not to do. Don't take over when problems happen but intercede if no apparent headway is being  made and there may be an adverse cost incurred.  Show them how to fix it bearing in mind that if you need to fix the problem you may have the wrong employee in the job.  Give regular feedback. Its human nature to criticise but try to compliment where it is due. Good work is "expected" So keep them informed.  Lastly, remunerate on performance, this is critical.

What interview questions should I ask potential employees? When candidates are nervous, they may not be at their best.
So, ask questions that will make them comfortable and get them to talk. Ask them to go over the résumé in their own words.  Ask about problem solving situations. Explore some particular given examples. Ask some questions that will flush out their personality. Would they work in a team or prefer working independently, how would they handle deadline pressure, what are their future aspirations & how this job will assist them. How would friends describe them, even what may be a favourite book & why. Whilst first impressions are critical this line of questioning should prove your first impression.

How do I get new clients/customers Are you sure that is the only answer? The cost of acquiring new clients is many times higher than working with or retaining existing clients. Ask us about your Profit Improvement Potential to highlight some differences.

New client/customer strategies differ from business to business.
You need to plan, & test the results. Some things to think about are
1. Just sell: Make calls, have meetings, put in tender proposals, whatever
2. Marketing: Too many techniques to cover here, but remember to test & measure each strategy
3. Referrals: Don't be frightened to ask for referrals of the clients you want to have
4. Alliances: Partner with others. Look for those alliances

Why is a business plan important Fail to plan, plan to fail.  Have a goal, do you prefer to either drift along & see what happens, or plan to get there.

Most small business fails at a rate of 50% in the first year, 80% are by 5 years. A successful business has a plan.

What should it contain? Business plans are often provided to banks or other sort of financier,  look at it from their point of view. For example the history of the product or service outline, the market share, your product or service' placement in the market; what are the market trends, your targets, what are the constraints to growth, what do you need to grow? What are all the details for management, production, IT, capabilities, strategies & time lines etc...within your business. Have you done a SWOT analysis?

What's an exit strategy? Why is it important?  One day you will want to retire, how you do that and maximise your price when you sell depends on how you plan your exit now.

Too many businesses just close their doors.  Make sure yours is valuable because it’s a turn-key operation.

Disclaimer

We recommend you seek specific advice about your specific issues. The information here is general in nature and neither purports nor is intended to be advice on any particular matter. 

Neither Ashfield Taxation Services or any member or employee undertakes any responsibility in any way whatsoever to any person in respect of this information, including any errors or omissions herein howsoever caused. 


 

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